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Services

Marketing services for B2B and startup teams.

In short

I help B2B companies with four things: being found in search and AI answers, turning email and site visits into demos, a website people understand in seconds, and AI automation that gets more done without more hires. Each one is explained below. Not sure which you need? Describe it, and I will suggest where to start.

  1. 01Found in search and AI answers
  2. 02Email and site logic
  3. 03Websites
  4. 04AI automation
What I do

Services.

02Email and site logic

Turn email and site visits into demos.

Visitors leave when they don't get what you do. I rewrite your emails and rework your site's flow around one customer, so more of them book a call.

What I do
  • Define the one customer your emails and your site speak to.
  • Rewrite your emails as a sequence that moves a contact towards a call.
  • Rework your site's flow around that same customer.
  • Report on what turns into demos, not on vanity numbers.
What you get
  • ICP and brand voice documents
  • A five-email nurture sequence, ready to activate
  • A clearer path from first visit to a booked call
  • A monthly report on pipeline
Services in this area
  • ICP and Brand Voice
  • Email Sequence
  • Monthly Analytics
03Websites

A site visitors understand in seconds.

If people can't tell what you sell, they leave. I design the structure, UX and UI so they get it fast and know the next step.

What I do
  • Work out what a visitor must understand, and what step comes next.
  • Design the structure and the flow of the pages.
  • Design the UX and UI so your offer is clear in seconds.
  • SEO/GEO optimized content for the website
  • Visuals for your website
What you get
  • A site structure and a page plan
  • UX and UI design for the key pages
  • Full stack from planning to final website delivery (one-stop website shop)
Services in this area
  • Startup Audit
  • Schema and Meta Tags
  • Technical Fixes
04AI automation

More output without more hires.

I find the marketing work AI can take over and build the workflows. A person checks every result. You get more done, at lower cost.

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What I do
  • Find the marketing work AI can take over.
  • Build the workflows: research, brief and first draft run on AI.
  • Keep a person on the review, so nothing goes out unchecked.
  • Measure the time and cost saved.
What you get
  • A map of what to automate and what to keep human
  • AI workflows that run for your team
  • A human review step on every output
Services in this area
  • Content Calendar
  • Blog Posts
  • Social Posts
  • Monthly Analytics
Request a quote

Know what you need already? Request a quote.

Two ways in. If you know the services you want, pick them below. If you want my help but are not sure what you need, describe it in your own words and I will suggest what fits. Company projects are quoted after a short call.

Pick your services

Click the boxes for the services you want. Work that usually comes first turns amber, and services that pair well get a dashed outline. Nothing is added without you.

Start from
SelectedNeeded? Usually comes firstSuggested, pairs well
DiscoverWhere you stand and who you sell to
StrategiseFrom findings to a plan
OptimiseFix what holds back search and AI visibility
ProduceContent and email that run on the plan
ReportMeasure what moves pipeline
Not sure what you need?

Describe it in your own words.

Tell me what you are trying to achieve. You do not need to know the names of the services. I read every request and reply with what I would do first. Sending it costs nothing and commits you to nothing.

Where do you need help? Pick any that fit, or none.
Questions

About the services.

Which marketing service should I start with?

Start with a short call, and we choose the first service together. I look at your goals and what is already in place, then begin with the area that holds back pipeline most: search and AI visibility, email and site logic, websites or AI automation. Each service is scoped so it can lead, and later services build on the earlier ones.

Can I buy just one marketing service?

Yes. Every service is scoped to stand alone, so you can buy just one. The "Needed?" flag in the plan builder shows which service another one works best after, so you know what to have in place first.

Which services are monthly and which are one-off?

Four services run monthly: Content Calendar, Blog Posts, Social Posts and Monthly Analytics. The other eight are one-off projects, such as ICP and Brand Voice, SEO and Keyword Strategy, Schema and Meta Tags, Technical Fixes and Email Sequence.

How do you measure AEO and GEO results?

Track a fixed set of buyer questions every month across the main AI assistants. For each one, record whether you are mentioned, whether your site is cited, where you appear in the answer and how it describes you. Run the same questions for two or three competitors. One check proves little because answers vary, so the trend over several months is what counts.

What do you do with the findings?

Every finding becomes a task with an owner. A question where you are missing becomes a new or rewritten page. A competitor getting cited instead of you means I work out why and close the gap in content, structure or outside mentions. A wrong or outdated claim about you gets fixed at its source. Then we re-test the same questions next month.

How do I find out what people are asking AI tools?

Start with the questions your buyers already ask you: sales calls, demos, support tickets and onboarding emails. Add search data such as related questions, and what buyers post in communities and forums. I group them by buying stage and turn them into the question set we track and write for. AI tools do not publish what people type, so these sources are the best proxy.

How do you measure the value of AI visibility?

Connect it to pipeline, with honest limits. Track three things: mentions and citations over time, visits that arrive from AI assistants, and what new leads say when you ask how they found you. Branded search and direct traffic add context. Exact attribution is hard in AI search, so expect a clear picture, not a perfect number.

How long until AI assistants start mentioning us?

Usually weeks to months, not days. An assistant has to find, trust and repeat your content, and some update slowly. Fixes to structure and clarity can show up sooner than mentions on outside sites. I cannot promise a date or a position, but you will see movement in the monthly tracking before it shows up in leads.

Why do AI answers change every time I ask?

AI assistants write each answer fresh, and they pull from different sources depending on the model, the wording and the day. That is why one screenshot proves nothing. I test each question several times and across several assistants, then look at how often you appear, not whether you appeared once.

Which marketing tasks can safely be automated?

The repeatable, low-risk work: research, first drafts, tagging, data pulls and reporting. A person stays in charge of anything customers see, anything with claims or numbers, and anything that touches your CRM data. Every workflow I build has a review step before output goes out, so AI saves the time and you keep the control.

How much do your marketing services cost?

Pricing depends on scope, and I quote after a short call, either as a one-off project or as a monthly service. Early-stage startups can apply for Founder Rates: reduced rates for a few shorter, one-off projects, set by stage and by my availability. Approved startups see their rate on a private page.

Not sure which service fits? Describe what you need or get in touch, and I'll tell you where I would start.

For startups

Building a startup? Ask for Founder Rates.

Reduced rates for early-stage startups, for a few shorter projects. Your rate depends on your stage and my availability. You apply, and approved startups get a private page with their rates.

Estimate your Founder RateHow Founder Rates work