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Founder Rates

Early-stage startup? Get marketing help at reduced rates.

In short

Founder Rates are reduced rates for early-stage startups. Your rate depends on your stage and on my availability, and they cover shorter projects, not long-term work. Apply and I will review it. Approved startups get a private page with their rates.

Why Founder Rates

I come from the startup world, and helping startups is what I enjoy most.

01

Only for early-stage startups

Founder Rates are reduced rates for startups at the start. I read every application, which is why the form asks about your team, stage and funding.

02

Your rate follows your stage and my time

I decide the rate for each startup, based on where you are and on how much room I have. That is why there is no public price list.

03

A few short projects, not long-term

I take a few Founder Rates projects at a time: focused, one-off work. Ongoing and long-term work is priced separately, after we talk.

What is covered

Eight one-off services. Four ongoing ones are not included.

Founder Rates cover the 8 one-off services. The 4 ongoing services are greyed out: they are priced separately. Prices are not shown here. You see your rates once you are approved.

Available with Founder RatesNot included, priced separately
DiscoverWhere you stand and who you sell to
01Startup AuditTechnical, GEO/AEO and performance baseline.one-off
02ICP and Brand VoiceTwo or three persona documents and a brand voice guide.one-off
03Competitor IntelligenceCompetitive landscape and keyword gap analysis.one-off
StrategiseFrom findings to a plan
04SEO and Keyword StrategyKeyword map and content architecture.one-off
0590-Day RoadmapA prioritised marketing plan based on the audit.one-off
OptimiseFix what holds back search and AI visibility
06Schema and Meta TagsAll schema types, and every page meta tag written.one-off
07Technical FixesPriority issues from the audit resolved.one-off
ProduceContent and email that run on the plan
08SeparateContent CalendarA monthly editorial calendar and a brief for each piece.Ongoing work, priced separatelymonthly
09SeparateBlog PostsThree SEO-optimised posts per month.Ongoing work, priced separatelymonthly
10SeparateSocial PostsFour weeks of posts, written and scheduled.Ongoing work, priced separatelymonthly
11Email SequenceA five-email nurture sequence, ready to activate.one-off
ReportMeasure what moves pipeline
12SeparateMonthly AnalyticsA live dashboard and a monthly report, delivered automatically.Ongoing work, priced separatelymonthly

Want the full detail on each one? See all services.

How it works

From application to your rates in three steps.

01

Apply

Tell me about your startup: team, stage, funding and what you need. Applying is free and commits you to nothing.

02

I review

I look at your stage and at my availability, then reply within 1 week.

03

You get your rates

Approved startups get a private page with their rate estimations. Pick the services you need and we plan the start.

Questions

About Founder Rates.

Who can apply for Founder Rates?

Early-stage startups can apply. I look at your stage, team size, funding and what you need, and I also check how much room I have, because I can only take a limited number of startups at a time. A good fit on paper can still be a "not right now" if my calendar is full.

How is my Founder Rate decided?

I set it for each startup after I read the application. It depends mostly on the work itself, plus your stage and my availability. That is why there is no public price list. My aim is always to give the biggest discount I can.

Why are the rates not shown on this page?

Your rate depends on your stage, the work and how much room I have, so one public number would be wrong for most startups. Once I approve your application, you get a private page with your rates for the services you can use.

If I apply, am I committed to anything?

No. Applying does not bind either of us. I review it and reply with a yes, a follow-up question or a no. A yes comes with a first offer: your rates, or rate estimates if I still need some information from you. After that you have 1 week to decide and sign. Spots are limited and other startups may be on the waitlist, so I ask for a quick answer.

Can I use Founder Rates for ongoing work?

No. Founder Rates are for shorter projects: one-off work on a specific problem. Ongoing services, such as monthly content, are priced separately after we talk.

How many startups do you take on at once?

A few at most, depending on my availability. If I am full, I will tell you and say when to reapply. You can reapply with whatever problems you have then, or ask for my regular rates at any time.

Can I start with only the Startup Audit?

Yes. The Startup Audit stands alone. You get the findings and decide what to do with them, with no obligation to buy anything else.

What happens after I apply?

I read your application and reply within 1 week with a yes, a follow-up question or a no. If it is a yes, you get a private link to your rates and a first offer.

Apply

Estimate your Founder Rate.

Tell me about your startup. I read every application and reply within 1 week. If it is a yes, you get a private page with your rates. Applying costs nothing.