Blog
Notes on building marketing that runs on AI.
Short, practical pieces on GEO and AEO, B2B content, lifecycle email and AI workflows. Written by me, with sources and dates.
AI workflows
Marketing Engineer: What It Is and When You Need One
B2B content
Does Brand Matter More in B2B Now That AI Is Doing the Research?
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GEO and AEO
Why ChatGPT traffic shows up as Direct
GEO and AEO